In my courses, I often incorporate "hands-on" projects and assignments which typically involve small teams of students helping local non-profit or for-profit organizations identify and solve strategic business problems.
- These types of experiential learning activities enable students to directly apply the theories, concepts, and frameworks that they learn in the classroom to realistic business situations.
- Many of the participating organizations find that the student teams bring a fresh perspective, creative thinking, and unique insights to understanding, analyzing, and addressing important business issues.
- These mutually beneficial projects and assignments are "win-win" for the student teams and the organizations and help build a stronger relationship between the university and the broader community.
Examples of Recent Student Projects and Assignments Include:
- Developing pricing recommendations and guidelines for a new service
- Benchmarking a planned new product introduction versus current and potential competitors
- Evaluating the suitability of strategic partners for a new business initiative
- Critiquing the value proposition of a startup's new consumer product
- Identifying the most attractive countries for international business expansion for a locally-based exporter
- Creating a social media strategy for a non-profit seeking to reach new potential donors
- Gathering student input as part of economic development plan presented to a state legislative committee
- Assessing the feasibility of alternative non-bank financing options for a small business owner
- Forecasting the impact of proposed changes in Federal and State policies on a regulated industry
- Conducting a site location study for a non-profit seeking to expand its services within the community
If you are a part of or know of an organization that might be interested in having a student team help identify and solve a strategic business problem, please feel free to Contact Me.